New role created to further accelerate the challenger brand’s growth trajectory NEW YORK – Today, BioSteel Sports Nutrition Inc. (“BioSteel”) announced the appointment of Bruce Jacobson as President of BioSteel, who, together with Co-Founders John Celenza and Michael Cammalleri, will be responsible for accelerating the growth of BioSteel into a top-4 sports hydration company. Jacobson…
Team BioSteel Gets Stronger with the addition of Seven Standout Athlete and Influencer Partners
Company continues to expand its roster of brand ambassadors as it redefines healthy sports hydration October 6, 2020 – New York, NY: BioSteel is doubling down on athlete and influencer partnerships as the company expands, announcing endorsement deals Tuesday with top sportscasters and television personalities, Erin Andrews and Amanda Balionis, along with five additional partners, boosting…
Canopy Growth Announces Purchase of Majority Stake in BioSteel Sports Nutrition Inc.
SMITHS FALLS & TORONTO, ON — Canopy Growth Corporation (“Canopy Growth” or the “Company”) (TSX:WEED, NYSE:CGC) is pleased to announce that it has completed an all-cash transaction to purchase a majority stake in BioSteel Sports Nutrition Inc. (“BioSteel”), a leading producer of sports nutrition products. The transaction provides Canopy Growth with a significant platform to…